1. A company uses shadow-reduction packaging and sponsors youth sports. Which element of the marketing mix is this?
A. Product
B. Price
C. Place
D. Promotion Correct
Explanation
Sponsorship and package design are promotional tools to build brand image.
2. A manager asks how to control uncontrollable factors. Which term fits?
A. Product width
B. Strategy
C. Competition Correct
D. Legal
Explanation
Competition is an external, uncontrollable factor in marketing.
3. A resort markets only to older adults. Which targeting approach?
A. Niche marketing Correct
B. Mass marketing
C. Product mix
D. Market penetration
Explanation
Focusing on a narrow age segment is niche marketing.
4. Which action is an example of the promotion element?
A. Post new social-media content Correct
B. Sign a new supplier
C. Host a charity gala
D. Increase retail space
Explanation
Social-media posts are direct promotional communication.
5. Which is an uncontrollable factor for a coffee shop?
A. Introduction of new blends
B. Trends in mobile-app usage Correct
C. New cup design
D. Staff training
Explanation
Consumer technology trends are external and uncontrollable.