10. A company uses graffiti art in a city to advertise its new products. Which marketing strategy is the company using?
Answer: B
The company is using guerrilla marketing.
Guerrilla marketing is characterized by unconventional and innovative strategies aimed at promoting a product in public spaces, often catching the audience by surprise. Using graffiti art in a city to advertise new products exemplifies this approach as it utilizes unexpected and creative means to engage potential customers.
A) Content marketing
Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a target audience. While graffiti art may create interest, it does not primarily revolve around content creation aimed at educating or informing consumers about a product or service.
B) Guerrilla marketing
Guerrilla marketing is the correct answer as it involves unconventional tactics, such as graffiti art, to create buzz and visibility in a low-cost manner. This strategy effectively captures attention and can lead to viral promotion due to its unique and artistic approach.
C) Influencer marketing
Influencer marketing relies on endorsements or promotions from individuals with a significant following on social media or other platforms. The use of graffiti art does not involve influencers or their audience engagement, making this option incorrect.
D) Digital marketing
Digital marketing encompasses online strategies such as social media, email, or search engine marketing. Graffiti art, as a physical and artistic medium, does not fit within the digital marketing scope, which focuses on online interactions and digital platforms.
Conclusion
Guerrilla marketing stands out as the correct strategy here due to its unconventional and creative nature, perfectly demonstrated by the use of graffiti art for product advertisement. The other options, including content, influencer, and digital marketing, fail to encapsulate the essence of this vibrant and attention-grabbing approach.