43. A pharmaceutical firm employs salespeople throughout the nation and will soon be adding 20 entry-level sales positions with the inclusion of a new line of prescription medication. For recruiting purposes, the human resources department wants exposure to a large number of potential applicants for screening while maintaining a low cost per applicant. Which method should the company use to achieve these objectives?
Answer: C
A job posting on an employment website
Using a job posting on an employment website is the most effective method for the pharmaceutical firm to reach a large number of potential applicants while keeping costs low. This approach allows the company to attract a wide audience specifically looking for job opportunities, particularly in the sales sector.
A) A 30-second television advertisement
While a television advertisement can reach a broad audience, it is generally much more expensive than online job postings and may not effectively target individuals specifically looking for entry-level sales positions. Moreover, the cost per applicant is likely to be higher, which does not align with the firm's goal of maintaining low recruitment costs.
B) A website for industry executives
Utilizing a website for industry executives would not be suitable for recruiting entry-level sales positions, as it targets a very specific demographic that may not include entry-level job seekers. This method would not provide the broad exposure needed to attract a large pool of applicants for these new positions.
C) A job posting on an employment website
This option is ideal as it allows the firm to post job openings where many job seekers actively search for opportunities, thereby maximizing exposure. Additionally, most employment websites offer competitive pricing or even free postings, which helps the firm maintain a low cost per applicant.
D) A newspaper classified ad
Although newspaper ads can reach a local audience, they are becoming less effective due to the decline in print readership. Furthermore, the costs associated with placing ads in newspapers can be higher than online job postings, making this option less desirable for maintaining low recruitment costs.
Conclusion
A job posting on an employment website is the most effective and economical choice for recruiting entry-level sales positions. This method not only ensures a wide reach to potential applicants but also aligns with the firm’s objective of minimizing costs per applicant. Other options either lack the targeted audience or incur higher expenses, making them less suitable for the firm's recruitment goals.