34. ABC Realty Company has a very limited advertising budget. A licensee affiliated with the company wants more exposure and decides to pay the expenses to run his own advertisements. The licensee wrote the following advertisement... With regard to Missouri license law, this advertisement is
Answer: C
This advertisement is in violation, because it does not include the phone number of the brokerage.
Under Missouri license law, advertisements must contain specific information to ensure that potential clients can easily contact the brokerage. The lack of the brokerage's phone number in the advertisement makes it non-compliant with legal requirements.
A) legal, because it includes the name of the brokerage.
While including the name of the brokerage is a necessary component for compliance with license law, it is not sufficient by itself. The advertisement must also provide other contact details, such as a phone number, to be considered legal.
B) in violation, because it does not include the price of the property.
Missouri license law does not mandate that the price of the property be included in advertisements. Therefore, the absence of the price does not constitute a violation. This option misinterprets the requirements for lawful advertisements.
C) in violation, because it does not include the phone number of the brokerage.
This is the correct assessment, as the lack of a phone number prevents potential clients from easily reaching the brokerage. Missouri law explicitly requires that advertisements include contact information to facilitate communication.
D) in violation, because it does not include the address of the brokerage.
While including the address of the brokerage can be beneficial, it is not a strict requirement under Missouri license law for advertisements. Thus, the absence of the address alone does not determine a violation.
Conclusion
The advertisement is clearly in violation of Missouri license law due to the omission of the brokerage's phone number, which is essential for potential clients to make contact. Other options either misstate the requirements of the law or incorrectly identify what constitutes a violation. Therefore, the only option that accurately describes the violation is C.