63. In real estate advertising in Ohio, the name of the broker must always be displayed in equal prominence with the name of the salesperson, EXCEPT on

Answer: C

Explanation:

In Ohio, the name of the broker does not need to be displayed in equal prominence on a website not owned, controlled, or edited by the licensee.

In such cases, the advertising does not fall under the same regulatory requirements, meaning the broker's name does not need to be equally prominent as the salesperson's name.

A) a personal website created by the licensee.

This option is incorrect because on a personal website created by the licensee, the broker's name must be displayed in equal prominence with the salesperson's name. The licensee is responsible for ensuring compliance with advertising regulations on their own platforms.

B) the printed business cards of the licensee.

This option is also incorrect as printed business cards fall under the requirement that the broker's name must be displayed with equal prominence to that of the salesperson. This ensures that consumers can easily identify the broker associated with the salesperson.

C) a website not owned, controlled or edited by the licensee.

This option is correct because if the website is not owned, controlled, or edited by the licensee, the requirement for equal prominence does not apply. Regulatory standards are focused on platforms where the licensee has direct control.

D) printed business letterhead or postcards of the licensee.

This choice is incorrect since printed business letterhead or postcards must also adhere to the regulation of displaying the broker's name in equal prominence with that of the salesperson. These materials are considered formal advertising.

Conclusion

The correct answer is C because it clearly identifies a scenario where the equal prominence requirement does not apply. All other options involve forms of advertising where the licensee has control and thus must comply with the regulations mandating equal prominence of the broker's name alongside the salesperson's name.