63. In real estate advertising in Ohio, the name of the broker must always be displayed in equal prominence with the name of the salesperson, EXCEPT on
Answer: C
The name of the broker does not need to be displayed in equal prominence on a website not owned, controlled, or edited by the licensee.
In Ohio real estate advertising, the requirement for the broker's name to appear in equal prominence with the salesperson's name does not apply to websites that are not owned, controlled, or edited by the licensee.
A) a personal website created by the licensee.
This option is incorrect because the name of the broker must be displayed in equal prominence with the salesperson on a personal website created by the licensee. The licensee has control over the content and presentation of their personal website, thus necessitating compliance with this advertising rule.
B) the printed business cards of the licensee.
This choice is also incorrect. On printed business cards, the broker's name must appear in equal prominence with the salesperson's name, as business cards are a form of advertising that the licensee controls directly.
C) a website not owned, controlled or edited by the licensee.
This option is correct because if the website is not owned, controlled, or edited by the licensee, the requirement for the broker's name to be presented in equal prominence does not apply. This exemption acknowledges that the licensee has no authority over the content of such a website.
D) printed business letterhead or postcards of the licensee.
This option is incorrect. Similar to business cards, printed business letterhead and postcards must display the broker's name in equal prominence with the salesperson's name, as these materials are official representations of the licensee's business.
Conclusion
The correct answer, C, highlights the exemption for websites not owned or controlled by the licensee, thereby relieving them of the obligation to display the broker's name in equal prominence. Options A, B, and D fail to meet this exemption, as they represent forms of advertising under the direct control of the licensee, where compliance with the equal prominence requirement is mandatory.