Question 7

The advertisement was effective in building brand awareness.

The study indicates a high level of confidence (95%) that the advertisement had a significant impact on brand awareness among the subjects who viewed it, as compared to those who did not.

A) Five percent of the subjects did not like the advertisement.

This option incorrectly interprets the data by focusing on the personal preferences of the subjects rather than the overall effectiveness of the advertisement. The study does not provide information about individual likes or dislikes; instead, it measures the level of brand awareness achieved through the advertisement.

B) The advertisement was effective in building brand awareness.

This option is correct as the data show a statistically significant difference in brand awareness between the group exposed to the advertisement and the control group. The 95% confidence level supports the conclusion that the advertisement contributed positively to brand awareness.

C) The advertisement was effective in increasing sales.

While increased brand awareness can potentially lead to increased sales, this option cannot be definitively concluded from the study data. The research focuses on brand awareness rather than sales figures, making this statement speculative without further evidence.

D) Ninety-five percent of the subjects liked the brand.

This option misrepresents the study's findings, which relate to confidence in the effectiveness of the advertisement, not the percentage of subjects who liked the brand. The study does not provide any data regarding the subjects' feelings towards the brand itself.

Conclusion

The correct answer, B, directly reflects the study's focus on brand awareness and the significant impact of the advertisement, as indicated by the 95% confidence level. Other options either misinterpret the data or extend beyond the scope of the study, thus failing to accurately represent the findings regarding brand awareness.