17. Which is an example of a marketing strategy?
Answer: C
Increase retail category sales is an example of a marketing strategy.
Increasing retail category sales focuses on methods to boost sales within specific product categories, which is a fundamental goal of marketing strategies aimed at enhancing overall business performance.
A) Post new social media content
While posting new social media content can support marketing efforts, it is more of a tactic rather than a comprehensive strategy. A marketing strategy encompasses broader objectives and goals, whereas social media posting focuses on execution.
B) Host an in-store promotional event
Hosting an in-store promotional event is also a tactical approach to engage customers and drive sales. While it can be part of a marketing strategy, it does not represent the overarching objective of increasing sales across categories.
C) Increase retail category sales
This option directly aligns with the definition of a marketing strategy as it aims at expanding sales in specific categories, which is a primary focus of marketing efforts to enhance overall revenue and market presence.
D) Sign a contract with a new supplier
Signing a contract with a new supplier relates to procurement and supply chain management rather than marketing strategy. It does not involve directly influencing consumer behavior or sales strategies aimed at market growth.
Conclusion
The correct answer, increasing retail category sales, encapsulates a core marketing strategy aimed at driving revenue growth through targeted efforts. The other options, while relevant to marketing tactics or business operations, do not embody the strategic focus necessary for a comprehensive marketing plan.