101. A licensee may use the term ""REALTOR"" or ""REALTOR ASSOCIATE"" ONLY if the licensee is:

Answer: B

Explanation:

A licensee may use the term "REALTOR" or "REALTOR ASSOCIATE" ONLY if the licensee is a member of the National Association of REALTORS®.

A licensee may only refer to themselves as a "REALTOR" or "REALTOR ASSOCIATE" if they are members of the National Association of REALTORS®. This designation is exclusive to those who have joined this professional organization.

A) duly licensed by the state real estate commission

While being duly licensed by the state real estate commission is essential for practicing real estate, it does not grant the title of "REALTOR." The term specifically requires membership in the National Association of REALTORS®, which is a separate criterion.

B) a member of the National Association of REALTORS®

This option is correct because the designation "REALTOR" is trademarked and only available to those who are members of the National Association of REALTORS®. Membership in this association provides additional benefits and adheres to a strict code of ethics.

C) an owner and a manager of a real estate company

Being an owner and manager of a real estate company does not automatically qualify a licensee to use the term "REALTOR." Membership in the National Association of REALTORS® is the requirement for this designation, regardless of one’s position within a company.

D) a member of a national franchise

Membership in a national franchise alone does not qualify an individual to use the title "REALTOR." The term is specifically reserved for members of the National Association of REALTORS®, and affiliation with a franchise does not confer this title.

Conclusion

The correct answer, being a member of the National Association of REALTORS®, is the definitive requirement for using the term "REALTOR." Other options, while relevant to real estate practice, do not meet the specific criteria set by the association, which emphasizes the importance of ethical standards and professional development within the industry.